Déjà vu it seemed, that three years after making the cover of the first edition of the CinemaPlus in Chennai, actor Vikram was again the cover story; this time on the inaugural Coimbatore edition.
The star unveiled the first edition of the supplement, to hit stands on Sunday, in the presence of Mayor R. Venkatachalam, Corporation Commissioner Anshul Mishra, Managing Director of Kasturi & Sons Ltd. K. Balaji and Senior Associate Editor of The Hindu Mukund Padmanabhan.
Highlighting Coimbatore's significance to the paper, Mr. Balaji said that not only was The Hindu's first press outside Chennai set up here in 1969, the size of our market here is next only to Chennai.
Mr. Padmanabhan seconded his statement, saying, “The paper would have a much deeper engagement with the city.” The Friday Review November Fest - of Indian and world music and, The MetroPlus Theatre Fest in December, are scheduled for this year.
He added that CinemaPlus is now expanding all over the State. It would have glimpses of film history by Randor Guy, interviews, reviews and film news; largely of Kollywood, but also of Bollywood and Hollywood.
The excited audience was treated to a cinema quiz by the paper's Regional General Manager (Advertisements) Venkatesh Natarajan.
The prizes were handed over by the dignitaries, who also included CII-Coimbatore Chairman Ravi Sam and Anna University- Coimbatore Vice-Chancellor K. Karunakaran and, sponsors Chennai Silks and Trigger Jeans.
Then, Vikram took the stage. He showered praise on the district for its cuisine and its polite lingo.
During the shooting of Majaa, he revealed, he indulged himself in 14 varieties of dosas and 20 varieties of idlis available in Pollachi. The Hindu's Regional General Manager, Coimbatore, D. Rajkumar, proposed the vote of thanks.
GRAND EVENT: Actor Vikram (centre) launching "The Hindu - Cinema Plus" at a function in Coimbatore on Friday. Managing Director of Kasturi & Sons Ltd. K.Balaji (left) and Senior Associate Editor, The Hindu, Mukund Padmanabhan (right) are in the picture